The Brand was born from an innovative concept in understanding the shirt;
preserve the Made in Italy sartorial tradition by adding art and contemporaneity.

The Brand produces tailored shirts with prints created from drawings made with various techniques:
from watercolor, to tempera, to charcoal, and making them come to life on a shirt.

The shirt therefore becomes not only a garment to wear but a canvas where the designer can convey emotions,
tell stories, legends, take us to faraway places.

Browsing the Mediterranean we will discover past lives, loves, traditions and much more.

Fabric, painting, photography, poetry and music come together and give life to the Axel P shirt …

A new vision of dressing.


Axel Paparusso